NerdBuysHouses.com

NerdBuysHouses.com (my own real estate business)

Strategy, Design, Development, Copywriting

This is a lead-generation website for my real estate investing business. I modelled the layout after other successful websites I've studied in this niche.

This is a pure direct-response website. The goal is simple, to get qualified people with a house for sale to contact my business through the website contact forms or via calling us. We use a 24/7 live answering service so neither method is preferred on our end.

Once we get a lead, we use automation through zapier to send out an email and text notification. We also add it to our CRM. From there a straightforward sales and pre-screening process begins over text or phone calls, culminating in a visit to the property and a signed agreement.

The website uses WPForms for all forms, as this is most important interaction and element of the site. There is a clever 2 step form that passes info between step 1 and step 2 using the URL and hidden fields.

There are a few "freebie" downloads, or lead magnets on the site to incentivize someone to give us their contact information. Tried and true online marketing.

There's also a blog that can be used to provide valuable content and help rank the website higher in the future.

Most of the website traffic currently comes from paid Facebook ads.

WordPress

Elementor

WPForms

Astra Theme

Zapier

Flywheel (hosting)