JB Pritzker

We worked to create the campaign website for JB Pritzker and his running mate Juliana Stratton in their races for Governor and Lieutenant Governor of Illinois.

JB and Juliana are charismatic candidates, and needed a website that had strong photography, matched their branding, and would serve as the digital hub for their campaign.

Unlike most campaigns, JB's campaign was self funded. Therefore, instead of focusing on driving donations, they focused on building a volunteer base for their campaign.

To this end, we designed custom landing pages to generate leads for them. The forms needed to integrate with NGP VAN's databases and that presented a unique challenge for our team.

To drive volunteer signups, we presented the campaign's stance on several key issues. The issue pages as well as most of the site were built using a custom component library and custom fields.

JB and Juliana had a robust digital strategy that included e-mail marketing and social media. Several of the forms on the site were designed to build e-mail lists and we had a dedicated page for a social feed.

The website has proven successful in in it's main goals of driving volunteers and engagement. It has also served as the hub for news, updates, and events. JB's website stands at the core of their digital campaign strategy, just as any political site should.