Resume

SUMMARY

EXPERIENCE

• Positioned the company to bring in outside investment from Enlightenment Capital by streamlining brand and marketing copy. New copy is simplified, benefit-oriented and uses the target market’s language.

• Ran SEM/SEO campaigns that led to being ranked #1 for RI’s top keyword, and began generating leads online.

• Created a content marketing plan including Articles and Explainer Videos that got the attention of Google, who reached out and began a business partnership with RI, leading to collaboration on new product features.

• Created product demo videos and sales pitches that helped sales teams close new business, and pre-sold product features that needed fundraising for development. Helped secure profitable exit for founders.

• Mentored 1-2 junior staff members to provide guidance for excelling in a collaborative environment.

• Created a new strategy for RI's Website to help with hiring, lead generation, and brand positioning. Website became a successful source for leads and partnerships that have led to new business.

• Introduced a new technology stack that improved website speed by over 60% and reduced attack vectors to nearly zero. PageSpeed Insights: 97% Performance, 100% Accessibility, 95% Best Practices, 100% SEO.

• “One-Man Marketing Agency" for over a dozen clients and affiliates. Responsible for creating complete brands, including logos, copywriting, and websites for many adjacent businesses that supported RI.

• Promoted in under two years for going above and beyond existing job responsibilities.

• Consulting services for SMBs primarily in Real Estate and Tech. Lead-gen, ads, and content marketing.

• Generated profitable leads for Realtors and Investors through advertising and inbound marketing.

• Helped a local event based business survive the pandemic by transitioning to a fully online business model utilizing email marketing, social media, webinars, and online courses. Cut business’s expenses by 30+%.

• Ran weekly events that saw growing attendance, including a record sellout for a $99 Seminar, which led to six figures in back-end revenue.

• Helped the Gates Foundation achieve strong positioning and showcase their programs and investments by creating several websites with unique sub-brands that adhered to their parent branding.

• Helped fundraise millions of dollars for political campaigns like Max Rose (NY), Justin Fairfax (VA), and J.B. Pritzker (IL) through lead-gen websites, email marketing, and social media campaigns.

• Worked on over 25 client websites while meeting tight deadlines. Implemented digital strategies and created written standards and documentation for the Digital department.

SKILLS

EDUCATION