Randolph Rose Trade Show Email Sequence

Promotional Email Sequence (Pre-Show and During-Show)

Goal: Send show and booth info. Build curiosity and hype for promotion. Get people to booth.

For: List of people interested in trade show topic, not necessarily attending

Pre-Show Email #1 (7-10 days prior)

Goal: Curiosity headline to get email opened. Send show and booth info to contacts in CRM

Subject Line: No Baked Goods Necessary

Hey {first name},

We’re an old school business and an old school family. We like to stick to our traditions.

A personal touch goes a long way. When someone new comes in to our neighborhood, we like to introduce ourselves with a little welcome gift.

For the Rose family, this has traditionally been baked goods. Banana bread. Pies. Pound Cake.

There’s no sweeter way to introduce yourself.

Well, on {trade show dates} we’re going to be in {trade show location} for {trade show name}.

Will you be in the neighborhood as well? We sure think you should be! It’s going to be a great time.

Unfortunately we’re just stopping by, not moving in.

But we’d still love for you to swing by and introduce yourself.

No Baked Goods Necessary. :)

We’ll be at {trade show booth} at the {trade show name}.

And although we’re the ones visiting, we may have a little gift for you.

Come by and find out. We hope to see you there!

And if you’d like to hear more about our family, you can do so right here.

Neighborly,

Randolph “Randy” Rose & The Rose Family

Pre-Show Email #2 (1-3 days prior)

Goal: Again, curiosity to get email opened. Remind everyone we’re coming.

Subject Line: Here’s Some Great Advice I Got

{first name},

Here’s some of the best advice I ever got. It’s from business mogul and philanthropist Richard Branson.

“Succeeding in business is all about making connections.” - Richard Branson

In our nearly 50 years of business, I’ve found that quote to hold true.

It’s all about connections.

And that’s why we go to great events like {trade show name}. So we can connect with people like you.

We want to get to know you, and we hope you feel the same.

It will be a great event. If you’re coming, we’d be honored if you would come by our booth to say hello.

We’ll be at {trade show booth} at {trade show name}. Remember, it’s {trade show dates} at {trade show location}.

The relationships you can get from events like these are truly immeasurable in value. But maybe you’d like to get something of a more concrete value too.

Well we may have something quite valuable for you that you’d like to get your hands on. We’ll tell you all about it before {trade show name} starts.

See ya there, {first name}.

Warmly,

Randolph “Randy” Rose & The Rose Family

Pre-Show Email #3 (Day Of Show, ~2 hours before it starts)

Goal: Build excitement. Share promo details.

Subject Line: An Exclusive Offer For {Trade Show Name} Attendees Like You

Morning {first name}!

I hope you’re excited about {trade show name} today as much as we are.

If you’re tired, get your caffeine fix in, because it’s going to be a busy day.

In our previous email, we mentioned the importance of making connections. That’s really what it’s all about, so we hope you meet a ton of great people here.

We’ve gotten so much value from events like this, and we always want to give back as much as possible. Well, we didn’t come here today empty handed.

We’ve got something special planned just for you.

Here’s all the details…

{Promo details, including what’s being offered (discounts, free gift, etc), how to enter to win, scarcity, etc}

Win a {whatever they can win, “free statue, bulk discount, 50% off MSRP, etc”}

Enter by {how to enter, “filling out a short survey on our iPad at our booth, we’re at {booth #}” }

We’ll announce the winner {how and when you’ll announce the winner, “via email on {win date}” }

Not too bad, huh?

Of course, this offer is exclusive. Only for the special attendees at {trade show name}. Good thing you’re one of them, right?

Come on by, the {promo gift} is waiting for you.

Just a reminder that we’re at {trade show booth} at {trade show name}. We’ll be here and ready when the party starts.

Come get your {promo gift}, {first name}.

Well caffeinated,

Randolph “Randy” Rose & The Rose Family

During Show Email #1 (AM Promotion, ~1 hour into show)

Goal: Remind everyone about the promotion. At this point there’s no need to be cute. They know we’re offering something.

For: Same pre-show list, but remove survey entrants from this sequence

Subject Line: Come Get Your {Promo Gift}

Hey {first name},

Just a quick reminder. We’re running a special promotion today at {trade show name}.

In case you missed our last email, here’s the details again.

{Promo details, including what’s being offered (discounts, free gift, etc), how to enter to win, scarcity, etc}

Win a {whatever they can win, “free statue, bulk discount, 50% off MSRP, etc”}

Enter by {how to enter, “filling out a short survey on our iPad at our booth, we’re at {booth #}” }

We’ll announce the winner {how and when you’ll announce the winner, “via email on {win date}” }

This is exclusive for {trade show attendees}, so don’t dilly dally.

Your {Promo Gift} is waiting.

Sincerely,

Randolph “Randy” Rose & The Rose Family

During Show Email #2 (PM Promotion, during lunch break)

Goal: Another reminder. People will likely check emails during/after lunch

For: Same pre-show list, but remove survey entrants from this sequence

Subject Line: Your {Promo Gift} Is Getting Lonely, And It Only Has Eyes For You

Hope you found time for lunch, {first name}.

We’ve been having a great time meeting all the wonderful people here at {trade show name} today.

And although we’ve made a bunch of great connections, {promo gift} is still looking a bit lonely.

See, the {promo gift} has very high standards, and it tells us it’s only interested in you.

We’re inclined to agree. You’d make quite the couple.

If you’re here in {trade show location}, your {Promo gift} is waiting for you at {trade show booth}. There’s only so much time left.

Matchmaker,

Randolph “Randy” Rose & The Rose Family

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Promotion Confirmation Sequence (1 email, 1 text)

Goal: To confirm to promo entrants that their entry has been received.

For: People who submit their contact info into the survey or promotion at the booth

Promotion Confirmation Email (~10 min after they sign up for promotion)

Goal: Confirm their entry. Delay the email a few minutes so they get it after leaving the booth (an extra touch). Include promo details so they can go back and re-read.

Subject Line: {Promo Gift} Is Almost Yours

Hey again {first name},

Thanks so much for signing up for {promotion name}!

In case you forgot, here’s all the details.

{Promo details, including what’s being offered (discounts, free gift, etc), how to enter to win, scarcity, etc}

Win a {whatever they can win, “free statue, bulk discount, 50% off MSRP, etc”}

Enter by {how to enter, “filling out a short survey on our iPad at our booth, we’re at {booth #}” }

We’ll announce the winner {how and when you’ll announce the winner, “via email on {win date}” }

There’s nothing more you need to do. You’re in.

You can sit back, relax, and imagine yourself winning.

You just might. ;)

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. If you’re tired of networking (understandable), you can take a break with some retail therapy.

Promotion Confirmation Text (~30 min after they sign up for promotion)

Goal: Confirm their entry. Delay the text to be after the confirmation email for an additional touch.

Hey {first name}. Thanks so much for signing up for {promotion name}! You’re officially in. We’ll be announcing the winner of the {promotion prize} on {promotion win date}. Keep your fingers crossed!

____________________________________________________________________________

Promotion Follow-Ups During Show

Goal: Follow up with entrants to build rapport, get them to come back to booth for more conversations

For: People who have come to the booth and entered the promotion

Promotion Follow-Up Text #1 (1 day after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Hi {first name}. Hope you’re having a blast at {trade show name}. You may not know this, but we pride ourselves on offering our clients a truly personal service. We’d love to understand what you’re looking for, so if you’d like to continue the conversation come by our booth again and we’ll talk.

Promotion Follow-Up Text #2 (2 days after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Hey you still around at {trade show name}? We certainly are. If there’s anything we can help you with, please swing by our booth. We’d love to chat.

Promotion Follow-Up Text #3 (3 days after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Man, {trade show name} is almost over! We’ll be winding down soon, but it’s not too late if you wanted to ask us anything. Maybe you were interested in something we offer, but a little too shy to ask? We’re at {trade show booth} to answer all your questions.

Promotion Follow-Up Email #1 (1 day after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Subject Line: Belly-To-Belly

Hi {first name},

Day 1 of {trade show name} is in the books. Hope you’re having a blast like we are.

We just wanted to thank ya for coming by our booth and entering our {promotion name}. We absolutely love making connections with people.

Our business philosophy has always been to provide a truly personal service. That’s why every customer and client of ours deals directly with a Rose family member.

It’s great talking to our clients over email and the phone, but there’s nothing quite like talking to someone in person.

Their body language, their mannerisms, their smile. You can really get a sense for someone’s personality.

So while we’re both here, we wanted to continue our conversation with you. Come by our booth again and we’ll chat.

Face-to-face. Belly-to-belly.

Sincerely,

Randolph “Randy”” Rose & The Rose Family

Promotion Follow-Up Email #2 (2 day after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Subject Line: Just One Question

{first name},

As previously mentioned, we like to have deep and meaningful conversations with our clients. Whether it’s retail or wholesale, we aim to please.

So we just wanted to ask you one quick question.

How can we best serve you?

Reply with your answer to this email, or even better, come talk to us in person. We’re at {trade show booth}.

At your service,

Randolph “Randy”” Rose & The Rose Family

Promotion Follow-Up Email #3 (3 days after they sign up for promotion, if show is still going on)

Goal: Follow up and try to get them to come back to the booth to build relationship.

Subject Line: Our Little Secret

Hey {first name},

A lot of people think we’re in the bronze business. Or home furnishings. Or sculptures and plaques.

This may seem true on the surface, but I’ll let you in on a little secret.

What we actually sell is…

MEMORIES!

That’s right. We’re in the business of memories.

People want to remember their loved ones. Their lost pets, their cultural icons, their cities’ leaders.

They want to capture moments in time.

Developing communities need places to gather around. That’s why we serve libraries, universities, parks, and more.

You probably have something you’d like to remember too. Someone you loved. Or a special moment or occasion that impacted you.

That’s what we can offer.

Come by our booth and tell us what memory you’d like to immortalize. We’ll listen.

Kindly,

Randolph “Randy”” Rose & The Rose Family

____________________________________________________________________________

Post-Show Promotion Sequence

Goal: Educate and entertain. Tell audience about Randolph Rose and their process. Include CTA in each email (call)

For: Everyone who entered the promo at a trade show

Post-Show Email #1

Goal: Thank them. Explain why Randolph Rose was founded, introduce the 5-step process we’ll be covering in the sequence.

Subject Line: Capture That Feeling Forever

Hey {first name},

Hope you had a great time at {trade show name}. We sure did.

And we’re so glad you came by to meet us and enter {promotion name}. We didn’t forget. We’re announcing the winner on {win date}.

But before then, I had a question.

Have you ever had a beautiful dream? Maybe someone you love was in it. You wake up smiling and at peace.

You turn off your alarm, sit up in bed...

...and it’s gone!

You can’t remember any of the details. It all gets fuzzy. Your smile disappears as you realize you have to get out of the warm confines of your bedsheets.

You make your way to your bathroom. The floor tile is cold.

That amazing feeling you had in the morning has vanished. Back to the routine.

Well, what if you could capture that feeling forever?

At Randolph Rose, that’s exactly what we do. We capture people’s feelings in bronze sculptures that are beautiful and sturdy.

We’ve been immortalizing loved ones, pets, veterans, mascots, and local heroes in venues around the world.

And we’ve been at it since 1972.

Along the way, we’ve refined what we do into a proven 5-step process.

Stay tuned and we’ll tell you all about it.

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. If you haven’t already talked with a Rose family member, give us a call at (800) 462-5851, before that feeling you want to capture is gone forever.

Post-Show Email #2

Goal: “Infotainment” on Step 1 of the process. CTA to call.

Subject Line: First Dates Are Weird

Hey {first name},

Remember your first date? It was awkward wasn’t it?

You didn’t know what to wear. Or where to go. Or what to say while on the date!

But that first date is important. Without it, there’s no second date, or third, or so on.

Every relationship has to start somewhere.

When someone asks us about doing a custom bronze sculpture, we like to start the relationship on the phone.

It’s the first step in our proven 5-step process, Step 1: Initial Conversations.

And that’s really all it is, but it’s the most important step. We hop on a call and ask you some questions. We’ll figure out your wants and needs, and how to satisfy them.

Of course, you’ll have questions for us as well. Please, ask away. These initial conversations set the foundation for our relationship.

Just like a first date, you may feel shy at first. That’s normal. First dates are weird, but...

One good one can change your life.

If you haven’t talked with a Rose family member yet, call (800) 462-5851 to find out about what we can do for you.

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. Don’t forget, we’re announcing the winner of {promotion name} on {win date}.

Post-Show Email #3

Goal: “Infotainment” on Step 2 of the process. CTA to call.

Subject Line: On Bended Knee

Hey {first name},

Last time we talked about the first step in our proven 5-step process, where we have a conversation and ask a few questions. Well, after our ‘first date’, we move to our 2nd step…

Step 2: Proposal.

Wait wait wait, it’s not what you think! We like you and all, but we’re not getting on bended knee and trying to get hitched.

Instead, we’ll put together a written proposal specifically tailored for you based on our conversations. We’ll cover the scope of the project, along with a timeline and cost analysis.

There won’t be any surprise photographer or romantic scenery, but we think you’ll enjoy it all the same.

We’ll go over all the details, answer all your questions, and once you accept, we’ll get started on your custom sculpt.

If you haven’t already connected with a Rose family member on the phone, give us a ring at (800) 462-5851. We can get started right away.

In our next email, we’ll tell you a bit about our sculpting process. And on {win date}, we’ll announce the winner of the {promotion prize} for {promotion name}.

Kindly,

Randolph “Randy”” Rose & The Rose Family

Post-Show Email #4

Goal: “Infotainment” on Step 3 of the process. CTA to call.

Subject Line: Playin’ With Clay

Hey {first name},

You know what I really enjoyed when I was a kid? Building stuff.

I used to spend a lot of time with legos. We’d build castles and ships and it was a blast.

I also used to love building gingerbread houses every christmas. Destroying them was also delicious.

But my favorite thing as a kid… was Playin’ with Play-Doh.

Don’t laugh! It may be a silly kids toy to you now, but back then it was an young artist’s dream tool!

Building little figures and sculptures with play-doh was my creative outlet. I’m much much older now, but I’m still doing the same basic thing for our clients...

Playin’ with Clay.

So after we’ve had our initial conversations, and you’ve accepted our proposal, we move on to step 3 of our proven 5-step process.

Step 3: Clay Mold

We’ll build the life-size clay mold of your customer sculpture. You’ll get regular communication and updates during the process. We’ll take your feedback and make alterations until you are 100% satisfied.

In my opinion, this is where we shine compared to some of our competitors. We really keep you in the loop like no other.

We get that if you’re commissioning a custom art piece, it’s a big deal. Something that important is something you’re going to want to be involved it.

And we make sure you know what’s going on regularly. One of the beautiful things about clay is we can make alterations. Only when it’s absolutely perfect, do we move on to the next step.

Which we’ll tell you all about in the next email.

If you haven’t already been taken care of by a Rose family member, give us a shout at (800) 462-5851.

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. On {win date} we’re announcing the winner of {promotion name} that you entered at {trade show name}. Stay tuned!

Post-Show Email #5

Goal: “Infotainment” on Step 4 of the process. CTA to call.

Subject Line: The Bronze Age

Hey {first name},

We know you’re eager to find out if you won {promotion name}, and it’s coming soon. On {win date}, to be exact.

In the meantime...

Allow to me give you a quick history lesson. Don’t worry, this is some cool stuff.

Way back in 3000 BC started an era we now call “The Bronze Age”.

Civilizations around the world advanced technologically, largely due to the usage of bronze.

Until then, they mostly used copper. One of the first things that the early coppersmith must have learned was that when he hammered copper, it hardened. On the flip side, by heating it, he could soften it again.

Some unknown inventor came up with the idea of deliberately adding fixed proportions of tin ore to the copper melt. That produced true bronze and thereby started the Bronze Age.

As bronze was harder, almost equally durable and decidedly easier to cast than copper, its use spread rapidly.

In the Mediterranean countries bronze was not supplanted for over 2,000 years and it lasted a good many centuries longer in north-western Europe.

It’s still used today.

Sure, we’re biased, but we think bronze is an absolutely beautiful metal and perfect for sculptures and plaques. It’s durable, long lasting, and the color is fantastic.

More than anything, we love the history and tradition of it. We’re a family business, and tradition means is one of our core values.

Ok, history lesson over. Onwards.

Now, after we’ve had our initial conversations together, approved a proposal, and finalized the clay mold, we move on to step 4 of our proven 5-step process.

Step 4: Casting In Bronze

Your sculpture will be cast in bronze at full scale. We’ll finish it with patina, wax coating, and brackets.

We follow an ancient process for this that’s been around for thousands of years. You can read more about our Lost Wax process here.

And if you’d like us to create something special for you, get in touch with a Rose family member on the phone. If you haven’t already done so, give us a call at (800) 462-5851.

Kindly,

Randolph “Randy”” Rose & The Rose Family

Post-Show Email #6

Goal: “Infotainment” on Step 5 of the process. CTA to call.

Subject Line: Big Fat Crack

Hey {first name},

One of the fears we all have when ordering something expensive is it getting stolen or damaged during delivery.

I know a guy who ordered a TV online only to have it arrived with a big fat crack in the middle of the screen. This was from one of the big box stores so at least they let him return it and get a new one…

But it was quite a headache for him, one that we make sure our customers avoid.

So let’s do a quick recap.

We have some initial conversations and write out a proposal for you. After you approve, we get started on the clay mold. Once it’s finalized and you’ve signed off, we cast it in bronze and finish it. Now all the hard work is done, and we get to the final step of our proven 5-step process.

Step 5: Shipping

Your sculpture will leave our facility fully insured. Our top-rated White Glove Delivery Service is a complete end-to-end moving solution, and we also have vetted third-party shipping options available for you.

You’ve put your trust in us to create a powerful piece of art for you, and we take our responsibility to deliver it as seriously as we do making it.

If you haven’t already, give us a call at (800) 462-5851. Call that number, and you’ll talk directly with a Rose family member.

And a quick reminder that we’ll be announcing the winner of {promotion name} on {win date}. We’re almost there! :)

Kindly,

Randolph “Randy”” Rose & The Rose Family

Post-Show Email #7

Goal: Final email that wraps it up, hits all the main benefits again, overcomes objections, has some testimonials, and incites action. CTA to call.

Subject Line: Turning Heads In Downtown Hillsboro

Hey {first name},

A little while ago I got some mail from a client. She told us how happy she was with the sculpture we created for her library, and also that their local newspaper had ran a story on it, picture and all.

Here’s what she had to say.

===

I want to apologize for taking so long to reply to you. We love the sculpture we received from you. It has been a wonderful addition to the library and the community continues to praise the piece! I am putting in the mail today a copy of the local newspaper with a picture of the sculpture in front of the library. The picture ran on the front page of the newspaper in late November. As you will be able to tell from the newspaper article “our little man” has stirred up a lot of talk around town!

We are currently planning a spring event to dedicate the piece and plan to have a few events during the celebration. We will be asking the public to name the man and the little girl. We also will be asking the community to tell us “What is he reading”.

I can’t wait for the input from the community. I have been asked several times if we are going to get any more sculptures. Many people in town would like to see us acquire additional pieces.

Thanks for checking on us and I hope to see you in San Antonio in a couple of weeks.

I will put the newspaper in the mail today!

Talk to you soon,

Susan M

===

It’s always great to get mail from happy clients like Susan. Bringing joy to communities is what we’re all about.

Susan also sent me a copy of the newspaper clipping. Here’s what it said.

===

Turning Heads In Downtown Hillsboro

Have you seen the man sitting on the bench in front of the Hillsboro City Library? Did you wonder how long he could sit there reading or call in a welfare concern?

The new bronze statue purchased by the Friends of the Hillsboro City Library has been turning heads since being installed recently. The man is shown reading a book with a small girl laying on the bench beside him contently listening to the story.

According to Library Director Susan Mann, the friends group purchased the bronze statue to compliment the new sidewalk installed in front of the South Waco Street building by city public-works crews

Art M.

===

Pretty cool huh? You can read more from our clients here.

And we hope one day you’ll be on that page too!

If there’s a feeling you don’t want to lose. One that deserves to be cherished and remembered…

You need something timeless. You need something elegant. You need something that will get everyone’s attention.

There’s really only one choice.

And that’s a Randolph Rose

We’d like to make that feeling last forever for you.

So get in touch with us. We’ll have a conversation and figure out how we can help you.

Our proven process happens in 5 easy steps, and you’ll be included throughout the process. We only go to casting after you’ve approved the clay mold.

Due to high demand and the length of these projects, we can only do so many custom projects per year. If you have a certain deadline, get in touch as soon as possible.

All you have to do is give us a call, if you haven’t already done so. Call us at (800) 462-5851. You’ll be taken care of directly by a Rose family member.

Talk to you soon.

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. One Final Reminder! We’re announcing the winner of {promotion name} on {win date}. The winner gets a {promotion prize}, and it could be you!

Winner Announcement Email

Goal: Announce winner, offer some consolation discount. CTA to call.

Note: Do not send this email to the winner, I recommend you email/call the winner directly

Subject Line: Announcing the Winner of {Promotion Name}

Hey {first name},

Today’s the day!

After much anticipation, we’re finally ready to announce the winner of {promotion name}.

Without further ado, the winner of the {promotion gift} is…

{Winner First Name} {Winner Last Initial} from {Winner’s City}, {Winner’s State}!

Congratulations {Winner First Name}!

Aw {first name}, I know you might be a bit bummed you didn’t win...

Well, maybe we can make it up to you somehow. Would that be something you’d be interested in?

You would? Okay well how about this?

If you call us within the next {X days} we’ll offer you a special {consolation prize/discount}.

But you have to call in the next {X days}, we mean it. We won’t offer this again anytime soon.

To get your {consolation prize/discount}, pick up the phone and call us at (800) 462-5851.

Kindly,

Randolph “Randy”” Rose & The Rose Family

New Concise Post-Show Promotion Sequence

Goal: Thank them for entering promo. Include CTA in each email (call)

For: Everyone who entered the promo at a trade show

Post-Show Email #1

Goal: Thank them. Explain why Randolph Rose was founded, introduce the 5-step process we’ll be covering in the sequence.

Subject Line: Just wanted to say...

Hey {first name},

Hope you had a great time at {trade show name}. We sure did.

And we’re so glad you came by to meet us and enter {promotion name}. We didn’t forget. We’re announcing the winner on {win date}.

Just wanted to get this email out to say thanks.

Anyways, if you’d like to hear more about us, you can do so here.

Kindly,

Randolph “Randy”” Rose & The Rose Family

P.S. Give us a call at (800)-462-5851 if there’s anything we can help you with.

Post-Show Email #2

Goal: “Infotainment” on Step 1 of the process. CTA to call.

Subject Line: Don’t Forget

Hey {first name},

Don’t forget, we’re announcing the winner of {promotion name} on {win date}.

In the mean-time, why not check out out our store and see if anything catches your eye. :)

Kindly,

Randolph “Randy”” Rose & The Rose Family

Winner Announcement Email

Goal: Announce winner, offer some consolation discount. CTA to call.

Note: Do not send this email to the winner, I recommend you email/call the winner directly

Subject Line: Announcing the Winner of {Promotion Name}

Hey {first name},

After much anticipation, we’re finally ready to announce the winner of {promotion name}.

Without further ado, the winner of the {promotion gift} is…

{Winner First Name} {Winner Last Initial} from {Winner’s City}, {Winner’s State}!

Congratulations {Winner First Name}!

Aw {first name}, I know you might be a bit bummed you didn’t win...

Well, maybe we can make it up to you somehow. Would that be something you’d be interested in?

You would? Okay well how about this?

If you call us within the next {X days} we’ll offer you a special {consolation prize/discount}.

But you have to call in the next {X days}, we mean it. We won’t offer this again anytime soon.

To get your {consolation prize/discount}, pick up the phone and call us at (800) 462-5851.

Kindly,

Randolph “Randy”” Rose & The Rose Family