Ani Mittra

Ani Mittra considers himself a marketing strategist who focuses on generating revenue through scalable marketing programs. He has a strong background in art and design, self-taught programming skills, and first-hand Marketing Experience in Agencies, as a Private Consultant, and as an Entrepreneur.

His experience planning and executing marketing campaigns spans a wide variety of interests, industries, and media channels. He is constantly seeking to better understand the market and how to serve them.

Ani is also a Technical wizard with loads of experience in everything from Adobe Suite, Programming Languages like PHP/JS, WordPress, SEMRush, Google Analytics, and many Funnel Software like Kajabi and Ontraport.

In the past, he has managed both Advertising campaigns and Content Marketing for SMBs and Technology Companies. This includes Websites (he’s worked on nearly 100), email marketing, social media, blog posts, Google Ads, and Facebook Ads. He has a strong bias towards “Direct Response Marketing” as he hates wasted money.

He is a big believer in using data to improve the performance of campaigns but likes to stay grounded in things that matter to businesses and look at the whole Funnel as a system rather than a series of parts to improve.

But while data is useful, Marketing is all about the Market. Ani is very empathetic and curious about people. He likes to understand the market deeply and personally, knowing their problems, fears, desires, and objections. The answer is always in the Market.

Ani has a strong base of technical skills like Web Design and Development, but over time he’s pivoted more to using commercial skills like Copywriting and Sales. One thing he loves most about his job is working with SMEs to understand the ins and outs of a product and how it solves the market’s problems. He then takes that, combined with his research into the market, and develops killer marketing copy and websites that convert customers.